Organizations

Route Institute

A civil-society organization turning environmental awareness into visible, repeatable action along Brazil's coast.

Route Institute

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Connected through C7

Cities

3

Voices

1

C7 stories

6

3 more in the full view

Cities Engine organization profile

How this organization works

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Focus

Urban challenge
Waste
Geographic scope
national
Source location
Rio de Janeiro, São Paulo & Florianópolis

Sustainable development

Primary goal
SDG 12 · Responsible consumption and production
Related goals
Climate actionLife below waterClean water and sanitation

Reach and evidence

Key achievements
  • 2019: Organized the Aquele Abraço beach cleanup along 18.3 km of Rio's West-Zone coastline, mobilizing hundreds of volunteers. Launched a microplastics survey collecting sand samples for contamination research.

Cities

3

Voices

1

C7 stories

6

Grants & sponsorships

C7's work with Route Institute

What we funded or sponsored together — the cost and the outcome.

In kindIn-kind support
Sponsor

Support date Jun 2025

World Oceans Day partnership — Aquele Abraço (2019–present)

C7's flagship partnership: primary sponsor and co-organizer of Route's Aquele Abraço, the World Oceans Day movement and one of the largest beach cleanups in the world, since 2019. The 2019 edition drew 15,000+ volunteers, removed 111,480 items in a day, and generated earned-media value exceeding $1M. C7 and Route are also developing a Rocinha plastic-recovery joint venture (a co-op pilot plus a full-scale site) using recycled plastic as construction material.

Partners City of Rio de Janeiro · Voice of the Oceans